Retailer's Toolkit #1

Retail Profit
Margin Tool

Helping Indian shop owners set smarter prices. Quickly calculate Profit (₹), Margin (%), and Markup (%) by entering your Cost and Selling price.

₹

How much you paid for the product.

₹

Price you intend to charge customers.

Total Profit
₹0.00
Profit Margin
0.00%
Markup
0.00%

💡Retail Growth Tip

Setting your profit margin correctly is crucial for survival. Most retail stores aim for a **20-40% gross margin** to cover overheads like rent, staff, and electricity. Use Dukan Manager to track these margins automatically across thousands of items.

Why Use This Retail Margin Calculator?

Running a retail store is all about understanding the numbers. If your margins are too thin, you won't be able to cover your overheads. If they're too fat, customers might look elsewhere. Our tool helps you find the sweet spot.

Markup vs Margin

**Markup** is a percentage added to the cost price (CP) to get the selling price (SP).
**Margin** is a percentage of the selling price that is profit.

The Formula

Profit = SP - CP
Margin = (Profit / SP) x 100
Markup = (Profit / CP) x 100